Ha Nam province has just organized the Ha Nam Tourism Development Investment Promotion Conference with the theme "Ha Nam - Connecting Journey", one of the typical events of Ha Nam Culture - Tourism Week 2024.

This is an opportunity for Ha Nam to continue to orient tourism development to become an important economic sector of the province, enhance the brand and position of "The world's leading local cultural destination" and "Asia's leading emerging tourist destination"; promote and introduce the province's potential and strengths, preferential policies, and attract investment; at the same time, expand tourism development links, creating favorable opportunities for tourism businesses to learn, expand markets, build attractive tours and routes to introduce to tourists.

Tam Chuc Festival attracts tourists from all over the country. Photo: ST

At the conference, delegates commented that Ha Nam has many advantages in tourism but tourism development is not yet commensurate with its potential. To develop Ha Nam tourism sustainably, the Deputy Director of the Vietnam National Administration of Tourism proposed many solutions.

Accordingly, the province needs to strengthen promotion, especially focusing on promotion on digital platforms; organize tourism promotion with focus, key points, in line with the orientation of product development and tourism brands. In addition to implementing policies to encourage investment in tourism and infrastructure, Ha Nam needs to continue to promote its strengths, focus on developing unique tourism products associated with environmental protection, preserving traditional cultural values.

In particular, improving service quality, creating impressive experiences for tourists; focusing on developing smart tourism and exploiting creative tourism models, combining cultural heritage and digital technology...

Looking at local cultural resources to promote tourism development, many experts believe that Ha Nam needs to further raise awareness of preserving and promoting cultural values ​​to promote tourism development. In particular, strengthening the preservation of core and unique cultural resource values ​​of the province; prioritizing the development of products based on the strength of exploiting the depth of spiritual and cultural values, taking Tam Chuc scenic complex as the center to connect with other cultural and spiritual tourist destinations.

Exploiting diverse cultural and historical values ​​from museums, relic sites, and traditional festivals; in which, focusing on exploiting and promoting cultural values ​​to diversify tourism products and services in the space of the Tich Dien Festival; folk games, performances, folk performing arts, traditional craft villages associated with the life and culture of indigenous communities; innovating the way of experiencing, while increasing content, meaningful messages and education through these experiences.

At the same time, organize annual cultural and tourism events of the province, create highlights to promote tourism and attract tourists; apply modern science and technology to preserve and promote the value of cultural resources for tourism development...

Signing of the agreement on the Tourism Development Cooperation Program between the People's Committee of Ha Nam province and a number of domestic tourism and travel service corporations and businesses. Photo: Duc Huy

To attract tourists, especially international tourists to Ha Nam, the tourism industry needs to step up upgrading infrastructure, such as hotels, restaurants and related services. To do this, Ha Nam province needs to have more mechanisms and policies on infrastructure and construction area, thereby attracting investment capital for the tourism industry...

Agreeing with this opinion, Director of VietSense Travel Company Nguyen Van Tai said: Ha Nam tourism needs to promote connections with provinces and cities in the Northern Delta region; in which, focusing on connecting with Hanoi to build common tours and tourist routes suitable for each stream of opinions.

Chairman of the Provincial People's Committee Truong Quoc Huy said: In the coming time, Ha Nam will continue to build transport infrastructure, increase investment resources to renovate spiritual works, form and develop high-quality agricultural and craft village tourism. At the same time, it will continuously improve the investment and business environment and enhance competitiveness, especially building policies and mechanisms to encourage businesses and people to invest in developing tourism, new tourism products, and Ha Nam tourism characteristics; calling on investors to build high-class accommodation and high-quality sports areas to attract domestic and foreign tourists.

In addition, support, connect and encourage organizations and individuals to train and develop tourism human resources in the province; organize market research, collect information and trends of tourists; develop tourism promotion and advertising programs suitable for each stage and target audience, especially international markets; promote digital transformation, apply science and technology in management, promotion and development of the tourism sector.

Soucre: congluan.vn