In recent years, Ha Nam tourism has had positive changes, creating a strong impression on domestic and international tourists.

In particular, in 2023, Ha Nam tourism has affirmed its position by receiving many international tourism awards, such as: Tam Chuc Tourist Area was voted "Tourism Destination" by the World Tourism Organization. Vietnam's leading cultural destination" and "Asia's leading cultural tourism destination"; Ha Nam was also voted by the World Tourism Organization as "Vietnam's Leading Cultural Tourism Destination" and "Asia's Leading Cultural Tourism Destination"; For the first time, Ha Nam was also honored by the World Travel Awards as "The world's leading local cultural destination". The number of visitors and tourism revenue in Ha Nam in recent years has had a high growth rate, proving that Ha Nam tourism has received the above awards. By 2022, the total number of tourists coming to Ha Nam will reach over 3 million people. , tourism revenue is estimated at over 2,150 billion VND; In 2023, this number is estimated to be nearly 4.4 million people and 3,382 billion VND, respectively.

In 2023, the Culture, Sports and Tourism sector (VH, Sports and Tourism) will strongly promote the potential and strengths of tourism development, through major events in the province and attending events. To promote tourism in provinces and cities nationwide, Ha Nam tourism has organized booths displaying beautiful images of Ha Nam land and people, explaining some destinations... In particular, in 2023, China Ha Nam Tourism Promotion Center has implemented well activities at the Ha Nam Tourism Development and Investment Promotion Conference, including: Displaying an exhibition of beautiful photos of Ha Nam - Japan tourism; Organize a survey program to introduce Ha Nam tourism products to over 120 domestic and international travel businesses and more than 50 central and local media units; Organize an exhibition booth for OCOP products about typical cuisine of the province.

With the successful organization of the Tourism Promotion and Investment Development Conference, Ha Nam became the first province in the country to implement Resolution No. 82/NQ-CP dated May 18, 2023 of the Government on Main tasks and solutions to accelerate recovery and accelerate effective and sustainable tourism development in the direction of "Special products - Professional services - Convenient and simple procedures - Competitive prices - Environment" Hygienic, clean and beautiful schools - A safe, civilized and friendly destination".

However, besides the achieved results, the work of promoting and promoting Ha Nam tourism still has its own difficulties and limitations. Sharing about this issue, Mr. Nguyen Duc Nguyen, Director of Ha Nam Tourism Promotion Center said: Some businesses in the province are not fully aware of the role and benefits of advertising. promoting tourism, so there is no good connection in participating in tourism promotion activities inside and outside the province. The coordination between levels and sectors in promoting tourism is not tight and effective. The mechanism to attract investment resources for tourism development is still limited. Human resources for advertising and promoting tourism are limited in both quantity and quality, especially the team of tour guides at tourist areas and destinations and tour tour guides.

To promote Ha Nam tourism to further develop in 2024 as well as in the following years, it is necessary to promote tourism promotion and promotion information through major events of the province and neighboring provinces, as well as to promote tourism. Propose the strengthening of links between the state and businesses in promoting and introducing destinations. In attending tourism promotion events, it is necessary to select tourism promotion and promotion programs and events that bring practical effects to Ha Nam tourism industry. Research and innovate forms of tourism promotion when organizing and participating in tourism events; At the same time, strengthen communication of tourism events to attract the attention of tourists. Focus on training to improve the quality of the team working on tourism promotion information.

It is recommended that businesses invest in new tourism products, enhance tourism services to meet tourist needs, as well as coordinate with state agencies in promoting tourism brands. In addition to the above solutions, the Ha Nam Tourism Promotion Center recommends that the Department of Culture, Sports and Tourism and the Tourism Association increase exchanges and listen to feedback from businesses in building brands for tourism. Ha Nam calendar. Advise on additional mechanisms and policies to create conditions to attract businesses to invest in tourism business; incentives to encourage and attract businesses to participate in tourism socialization activities. It is recommended that the Provincial People's Committee continue to create conditions to implement approved tourism projects.