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Ha Nam tourism aims for sustainable development

02/02/2025

Speaking at the 2024 Tourism Development Investment Promotion Conference, Mr. Ishikawa Isamu, Deputy Ambassador, Minister of the Embassy of Japan in Vietnam, said: “Attracting tourism is like love. First of all, you have to let the other person know about your existence, hone yourself to become truly attractive and convey that attractiveness”... Ha Nam tourism has been showing its attractiveness on the map of Vietnam tourism.

Diverse and rich tourism potential

Ha Nam tourism aims for sustainable development

Signing of the agreement on the Tourism Development Cooperation Program between the People's Committee of Ha Nam province and a number of domestic tourism and travel service corporations and businesses.  Photo: Duc Huy

Ha Nam has rich and diverse natural tourism resources from terrain, geomorphology with rocky landscapes, caves, rivers. Located in the central region, Ha Nam also has many unique cultural values ​​of the Red River Delta. This tourism resource has been demonstrated in the system of outstanding cultural relics: Long Doi Son Pagoda, Tran Thuong Temple, Lanh Giang Temple, Lang Temple, Ba Danh Pagoda, Truc - Ngu Dong Son Temple... and many typical national festival activities: Tich Dien Festival, Doi Son Pagoda Festival (Tien Son Commune, Duy Tien Town), Tran Thuong Temple Festival (Tran Hung Dao, Ly Nhan), Lieu Doi Wrestling Festival (Liem Tuc, Thanh Liem), Lanh Giang Temple Festival (Moc Nam, Duy Tien), Ba Danh Pagoda Festival (Ngoc Son, Kim Bang)... Along with that, there is the existence of unique craft villages: Nha Xa silk, Ngoc Dong bamboo and rattan weaving, Doi Tam drums (Duy Tien), Do Hai fine art horns (Binh Luc), An Hoa - Hoa Ngai embroidery (Thanh Liem), Quyet Thanh pottery (Kim Bang)...

Moreover, Ha Nam also contains many rich and unique values ​​in terms of performing arts, folk games, and social customs: Chau Van ritual of the Vietnamese, Dam Quyen Son singing, Lai Len singing and dancing, Trong Quan singing of Liem Thuan, along with Cheo melodies, love songs... folk games: tug of war, chess, wrestling, ball wrestling, duck catching, boat racing, catching eels in jars, stick fighting... Ha Nam cuisine is rustic, imbued with the soul of the lowland countryside, typically the famous braised fish dish in Hoa Hau (Ly Nhan); Dam village's banh chung, Kien Khe rice paper (Thanh Liem); perch rice paper, spring rolls (Phu Ly); Voc wine (Binh Luc)...

Ha Nam tourism aims for sustainable development

Drum performance to open Tich Dien Doi Son Festival 2024. Photo: Le Dung

With the above outstanding potential resources, Ha Nam has been developing many attractive tourist destinations and types: eco-tourism, cultural tourism, spiritual tourism. The most typical of which is the Tam Chuc Scenic Complex, one of the outstanding eco-cultural-spiritual tourism resources not only of the province but also of Vietnam. In addition, a number of products have also been formed and put into exploitation such as: rural tourism associated with traditional craft villages such as: Hoa Hau fish sauce village, Doi Tam drum village, Nha Xa silk village...; sightseeing tourism, exploring nature: Hang Luon, Kem Trong, Bat Canh Son, Ngu Dong Thi Son, Cam mountain, Ngoc mountain, Day river,...; Agricultural tourism in some places of Duy Tien town: Happy Farm organic farm, lotus growing area in Chuyen Ngoai commune, grapefruit growing area meeting VietGAP standards in Du Long residential group, black summer grape growing model meeting VietGAP standards in Trac Van commune, dairy farm in Moc Bac commune...

Ha Nam tourism aims for sustainable development

With the policy of taking culture as the foundation for tourism development, taking tourism as a source of revenue for cultural development, in the process of exploiting and promoting the value of cultural resources for tourism development, Ha Nam pays great attention to preserving cultural heritage. The province pays attention to the preservation, renovation and restoration of relics and receives consensus from the people. Many historical and cultural relics with typical values ​​have been invested in planning and restored on a large scale: Doi Son Pagoda Special National Relic Site, Tran Thuong Temple, Nguyen Khuyen Temple, Vi Ha Communal House, Lang Temple, Lanh Giang Temple, Truc Temple - Ngu Dong Thi Son...; The work of inventorying cultural heritage is focused on and carried out periodically in each stage to promptly update and supplement the current status and serve as a basis for building a dossier for ranking, planning, exploiting and researching relics; Develop and implement plans, projects, and schemes to preserve and promote the value of intangible cultural heritage: planning the cultural space of the Doi Son Tich Dien Festival, Dam Quyen Son singing and dancing, Lai Len singing and dancing, Lieu Doi wrestling festival, Doi Tam drum village, Nha Xa silk weaving, etc.; plans on preserving and developing craft villages in Ha Nam province for the period 2021-2030; honor and propose to confer the title of People's Artist and Meritorious Artist on artisans; establish folk art clubs to perform, preserve, and teach the next generation (Lai Len singing and dancing club; Liem Thuan Drum singing club; Dam Quyen Son singing club, club to preserve and promote the heritage of Chau Van singing in Ha Nam province, etc.).

Towards sustainable development goals

In order to develop Ha Nam tourism sustainably, in recent times, the province has focused on improving the investment and business environment, implementing preferential policies, supporting and facilitating tourism development projects. At the same time, it has enhanced innovation in thinking, raising awareness for state management officials at all levels and sectors in the province about the position, role and importance of preserving and promoting the value of cultural resources for tourism development, contributing to the economic restructuring towards modernization, contributing to promoting the cultural image, land and people of Ha Nam to a large number of domestic and international tourists; propagating and raising awareness for the community and businesses about the value and benefits of tourism development associated with the conservation of cultural resources, contributing to increasing income, creating jobs, sustainable livelihoods for the community, improving the quality of people's lives; contributing to preserving and promoting cultural identity, protecting tourism resources and environment.

Ha Nam tourism aims for sustainable development

Tourists visit Dia Tang Phi Lai Pagoda (Thanh Liem).  Photo: Chu Uyen

In addition, guide, implement and propose to improve legal regulations related to the management, conservation and promotion of cultural resource values; clearly define the responsibilities of each level and sector, ensure to improve the effectiveness and efficiency of management, conservation and promotion of resource values; issue appropriate mechanisms and policies to attract businesses and investors to participate in activities to preserve and promote cultural resource values. Strengthen inspection and examination of the protection and promotion of cultural resources; have sanctions to strictly handle acts of: encroachment on relics, excessive commercial exploitation, abuse of heritage to develop tourism at all costs; preserve the unique core cultural resource values ​​of the province, considering conservation as a decisive factor to create a foundation for tourism development in the present and the future; Create an environment and favorable conditions to encourage the participation of the whole society, especially the community, in the management, conservation and promotion of cultural resource values.

On the other hand, promote the exploitation and effective promotion of cultural resource values ​​to develop quality tourism products, creating products with high brand value and added value. In particular, prioritize the construction of products based on the strength of exploiting the depth of cultural and spiritual values, taking Tam Chuc Scenic Complex as the center to connect with other cultural and spiritual tourist destinations; build a cultural space imbued with Buddhist influences in Tam Chuc Tourist Area with quality services: health care with traditional medicine and therapy; experience of Zen, Yoga; folk song, dance, folk games;... At the same time, exploit a variety of cultural and historical values ​​from museums, relic sites, traditional festivals, games, folk performances, traditional craft villages associated with the life and culture of indigenous communities; innovate the method of experience; increase the content of meaningful messages, educational value through these experiences; Organize annual cultural and tourism events of the province, create highlights to promote and attract tourists; apply modern science and technology to preserve and promote the value of cultural resources for tourism development: develop a QR code scanning system to look up information at relic sites; automatic explanation system; build applications and online platforms to promote Ha Nam cultural heritage with full details about relics, festivals, craft villages, cuisine, cultural tourism products. This will attract the attention of tourists and enhance the recognition of Ha Nam culture.

Ha Nam tourism aims for sustainable development

 Tam Chuc Lake (Tam Chuc Pagoda spiritual landscape complex, Kim Bang).  Photo: PV

The province also directed the effective implementation of projects and plans for the conservation and promotion of the value of historical and cultural relics and intangible cultural heritage; at the same time, building a number of new, creative and unique cultural works to create local cultural highlights to attract tourists; creating a favorable environment to exploit and effectively promote the potential, strengths and unique cultural values ​​of Ha Nam to develop sustainable cultural tourism. Strengthening the connection and coordination between businesses, communities, tourists and management agencies in the conservation and exploitation of cultural resources to best promote these values ​​for tourism, ensuring full compliance with the requirements and principles of sustainable development.

It can be seen that Ha Nam tourism is gradually affirming its brand as one of the attractive destinations for tourists when in two consecutive years 2023-2024, Ha Nam was honored by the World Travel Awards Organization as "World's Leading Local Cultural Destination"; "Asia's Leading Emerging Tourist Destination"; "Special Achievement Award 2024". These are the highlights that help Ha Nam achieve the goal of becoming one of the key tourism destinations of the country, contributing to economic restructuring, creating jobs, increasing income for people, increasing budget revenue, creating motivation to promote other economic sectors of the province to develop together, building a rich and civilized Ha Nam province.

Source: baohanam.com.vn

 

 

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