Diversify tourism promotion activities

05/02/2025

In 2024, state management of tourism was promptly implemented. Accordingly, the Department of Culture, Sports and Tourism (DOCST) advised the Provincial People's Committee to successfully organize the 2024 Ha Nam Provincial Tourism Development Investment Promotion Conference and the Program to Survey Tourist Areas and Spots in the province. Within the framework of the conference, the Department of Culture, Sports and Tourism signed a cooperation agreement on tourism development with the Department of Tourism of Binh Dinh and the Department of Culture, Sports and Tourism of Ha Giang. In addition, Plan No. 72/KH-SVHTTDL dated September 10, 2024 was issued on surveying and assessing the level of completion of the conditions for recognition of the National Tourist Area of ​​Tam Chuc Tourist Area; Decision No. 329/QD-SVHTTDL dated September 26, 2024 on establishing a Survey Team to assess the level of completion of the conditions for recognition of the National Tourist Area of ​​Tam Chuc Tourist Area; Advise the Provincial People's Committee to host the National Tourism Year 2027 in Ha Nam province.

At the same time, guide and inspect the service for tourists at tourist attractions in the province, especially at attractions that attract many visitors, such as: Tam Chuc Tourist Area, Lanh Giang Temple, Dia Tang Phi Lai Pagoda, Cay Thi Pagoda, Ninh Tao Pagoda...; organize a knowledge update class for 109 tour guides preparing for the card renewal deadline; a training class on digital transformation in the tourism sector, instructions on use and exploitation on the tourism information portal and smart tourism application of Ha Nam province for nearly 300 officials, civil servants and public employees working in the tourism sector and managing tourist attractions, tourism service business units in the province...

The implementation of the tasks of Project 06 "Developing the application of population data, identification and electronic authentication to serve national digital transformation in the period of 2022-2025, with a vision to 2030" in the field of tourism at relics and tourist attractions in the province ensures the assigned progress. Currently, 100% of tourist attractions and typical cultural relics in the province have been equipped with regular security surveillance and monitoring cameras, such as: at Tam Chuc Tourist Area, two chip-based CCCD card scanning machines have been installed for all visitors and one face recognition scanner for all staff and workers of the tourist area; two AI cameras to control entry and exit at the Vesak International Conference Center, Tam Chuc Tourist Area; an AI camera has been installed to control entry and exit at the Ba Danh Pagoda - Ngoc Mountain tourist site (Kim Bang district); Install two AI cameras to control at the main gate of Tran Thuong Temple, Tran Hung Dao Commune (Ly Nhan); pilot installation of four AI cameras to control at Dia Tang Phi Lai Pagoda tourist site (Thanh Liem District); install five AI cameras to control at Lanh Giang Temple tourist site and two AI cameras at Long Doi Son Pagoda (Duy Tien Town). The implementing units mobilize social resources, not using the state budget.

Tourists experience a cruise around Tam Chuc Lake.

Tourism promotion activities in 2024 have also been focused on, innovated, and diversified in content and forms of propaganda and promotion. The units of the department have organized a variety of information and promotion activities to celebrate the Party and Spring; visually propagated activities to welcome the National Tourism Year 2024 "Glory of Dien Bien Phu - Endless Experience"; organized booths to display and promote Ha Nam tourism at the Doi Son Tich Dien Festival and displayed photos at the Tran Thuong Temple Salary Distribution Ceremony, Poetry Day in the homeland of Tam Nguyen Yen Do - Nguyen Khuyen. Promoted the image of "Ha Nam - The world's leading local cultural destination" on main roads in the province; announced the launch of a contest to create a logo (symbol) and slogan (symbol) for Ha Nam tourism; produced publications to serve the investment promotion activities of provincial leaders abroad.

Along with that, actively participate in activities such as: VITM - Hanoi International Tourism Fair 2024; The first Hung Yen Culinary Festival in 2024; Famtrip Program and Workshop on building Hung Yen tourist destinations in 2024; Hanoi Tourism Festival Program and Conference "Hanoi - Cultural - Historical Tourism Rendezvous"; participate in the Three Regions Folk Cake Festival and connect Bac Ninh tourism... At the same time, support propaganda, introduce video clip creation contest, beautiful tourism photo contest of provinces and cities on the Website; maintain the operation of Ha Nam tourism website, Information and Tourist Support Office; coordinate with media agencies and newspapers to well organize promotional activities, promote Ha Nam tourism to domestic and international friends; coordinate with VNPT Ha Nam to launch the Tourism Information Portal and Smart Tourism Application of Ha Nam province; Complete the evaluation and selection of entries for the Ha Nam Tourism Logo and Slogan Design Contest (by August 31, 2024, 128 logos and 154 slogans had been received). Support the promotion and introduction of the video clip creation contest and the tourism photo contest of provinces and cities on the Website; write articles, collect information and images to post on the Ha Nam Tourism Electronic Information page; maintain the operation of the Tourist Information and Support Office.

With the above active activities, the total number of tourists to Ha Nam in 2024 is estimated at 4.731 million (110% of the annual plan, equal to 108% compared to 2023); of which: international visitors are estimated at 147.3 thousand, domestic visitors are estimated at 4.583.7 million. Total revenue from tourists is estimated at 3,657 billion VND (110% of the annual plan and 108.1% compared to the same period in 2023). Notably, in 2024, Ha Nam province was consecutively awarded two prestigious awards by the tourism industry by the World Tourism Organization as "Asia's Leading Emerging Tourist Destination" and the Special Achievement Award in Tourism. This is a very important milestone in promoting tourism development in Ha Nam province in the coming time.

Implementing Resolution No. 12-NQ/TU dated September 15, 2021 of the Provincial Party Committee on promoting the development of trade - services, focusing on tourism and logistics in Ha Nam province for the period of 2021-2025, with a vision to 2030, during the year, the Department of Culture, Sports and Tourism issued the Regulations on management of activities at recognized tourist areas and spots in the province. On that basis, in 2025, continue to guide and implement the completion of the criteria and conditions for recognition of the National Tourist Area for Tam Chuc Tourist Area; organize a workshop on rural tourism development models associated with the experience of traditional craft villages in Ha Nam; continue to guide the implementation of models of Project 06 "Developing applications of data on population, identification and electronic authentication to serve national digital transformation for the period of 2022-2025, with a vision to 2030"; organize the Conference on Promoting Ha Nam Tourism Destinations and Products, a survey program of the province's tourist areas and spots, and the Ha Nam Tourism Photo Contest in 2025... Striving for 2025, Ha Nam will welcome 5.1 million visitors, with total tourism revenue and tourism services estimated at 4,300 billion VND.

Source: baohanam.com.vn

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