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Tourism and travel service revenue grows impressively

18/02/2025

According to records, after the Covid-19 pandemic passed, tourism and travel activities have gradually recovered and developed over the years. In 2024 alone, revenue from this type of service achieved a fairly good growth rate of 169% compared to the previous year. This is an impressive growth rate in recent years.

Many businesses operating in the tourism and travel sector in the province said that the impact of the Covid-19 pandemic has caused their operations to almost "freeze" in the 2020-2021 period and will continue to be negatively affected until the end of 2022 due to people's difficult lives and reduced tourism spending. Many businesses have had to sell vehicles and reduce regular employees to cut losses. This type of service only really shows signs of recovery from the summer of 2023 when the economy gradually recovers. In 2024, the prospect of a full recovery of this service industry will show positive signs when the number of customers booking tours and travel routes increases compared to the previous year and almost reaches the same level as in 2019 - the time before the Covid-19 pandemic broke out.

Like other tourism and travel businesses, after a long period of difficulty, in 2024, Ha Nam Tourism and Trading Company Limited (Le Hong Phong Ward, Phu Ly City) recorded a high growth rate in the number of customers booking tours and revenue with an increase of over 20% compared to 2023. The encouraging sign is that the number of customers booking tours has continued to increase dramatically since the beginning of 2025 due to the increasing demand of people booking spiritual tours in early spring. At this time, the company has even had many contracts to book summer vacation tours in 2025 at some famous destinations such as Sam Son, Cua Lo, Da Nang, Nha Trang, Phu Quoc... In particular, the company's main customers are agencies, units, businesses, and individual customers who collect tours. In addition to the recovery of summer vacation tourism, in the past year, spiritual tourism, source tourism, and experiential tourism have also developed strongly. Ha Nam Tourism and Trade has served many customers who are schools in the province organizing experiential tours for students.

Tam Chuc Spring Festival 2025. Photo: Duc Huy

However, like many other types of services, tourism and travel activities are also subject to fierce competition between units and businesses operating in the same field. To increase competitive advantage, Ha Nam Tourism and Trade always sets the business motto "Quality must be higher than price". Accordingly, in 2024, the company invested in more than a dozen new vehicles, while focusing on recruitment, training, and coaching to improve the quality of tour guides to bring customers the best experiences.

Mr. Hoang Minh Tan, Director of Ha Nam Tourism and Trade Company Limited, said: In 2024, the company's customers will be expanded to many localities throughout the province. Ha Nam Tourism and Trade is close to regaining the "golden age" of 2018-2019 when the Covid-19 epidemic had not yet broken out. With the sharp increase in spiritual and resort tour booking contracts in the first months of the year, we expect that in 2025, Ha Nam Tourism and Trade revenue will increase by 30-50% compared to 2024.

It is known that with the increasing number of visitors, in 2024, most tourism and travel businesses in the province have developed new business plans to stimulate demand and attract customers to use the service. The focus is on investing, developing human resources, and adding new means. Mr. Dao Van Hong, Director of Dao Hong Tourism Trading Company Limited (Le Hong Phong Ward, Phu Ly City) said: With the attention and active support of functional sectors, the support and facilitation from banks, social insurance, and taxes, Dao Hong has really overcome difficulties. Along with the support of all levels, sectors, and units, Dao Hong's approach during the recovery and "rebirth" period after many years of being heavily affected by the Covid-19 pandemic is that we plan to reconnect and "retain" regular customers. In recent times, Dao Hong has had many preferential policies and discounts for customers, especially those who have used the company's services before. Thanks to that, in the past year, the number of customers booking tours during the holidays of April 30, May 1 and Hung King's death anniversary has increased sharply. Many regular customers from previous years have also returned to use our services.

According to data from the Provincial Statistics Office, in 2024, revenue from tourism and travel services is estimated to reach over VND 1,300 billion, an increase of 169% compared to 2023 - this is a high increase in recent years. As for Ha Nam's tourist destinations, in 2024, the total number of tourists to Ha Nam is estimated to reach over 4.7 million (reaching 110% of the annual plan and an increase of 8% compared to 2023). Total revenue from tourists is estimated to reach over VND 3,600 billion (reaching 110% of the annual plan and an increase of 8.1% compared to 2023). In order to support tourism and travel businesses to recover and develop, especially to continue to serve the needs of tourists well in 2025 and the following years, the Department of Culture, Sports and Tourism has effectively implemented Resolutions and Decrees of the Government as well as policies of the Central and the province in supporting tourism businesses. At the same time, it organizes and encourages units and businesses to participate in training, coaching, and fostering professional skills and communication skills for employees and management teams of businesses to improve the quality of customer service.

With strong growth in revenue in 2024 and positive signals from the sharp increase in tour booking contracts in the first months of 2025, the authorities believe that the number of tourists coming to Ha Nam as well as tourists booking tours to famous tourist destinations across the country will increase in 2025. The recovery and development of tourism and travel services will make an important contribution to the economic growth of the province.

Source: baoahanam.com.vn

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