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Ha Nam promotes connectivity and raises tourism level

30/05/2025

With its location adjacent to Hanoi, the top spiritual tourism, resort and entertainment ecosystem in the North, and its determination to become a new investment center, Ha Nam is accelerating its image positioning on the Vietnam tourism map.

Famtrip delegation surveys new products at Tam Chuc National Tourist Area.

Tam Chuc converges sacredness and development aspirations

On May 29-30, 2025, Ha Nam province assigned the Department of Culture, Sports and Tourism of Ha Nam province to coordinate with the Unesco Hanoi Travel Club to organize a product survey program and a conference to promote investment in tourism development in Ha Nam in 2025, with the participation of 200 delegates representing management agencies, travel businesses , the press, investors and large domestic and foreign tourism development corporations.

The event aims to promote local products and strategic destinations, while expanding opportunities to call for investment in infrastructure and tourism services in Ha Nam.

Famtrip delegation surveys new products at Tam Chuc National Tourist Area.

Tam Chuc converges sacredness and development aspirations

On May 29-30, 2025, Ha Nam province assigned the Department of Culture, Sports and Tourism of Ha Nam province to coordinate with the Unesco Hanoi Travel Club to organize a product survey program and a conference to promote investment in tourism development in Ha Nam in 2025, with the participation of 200 delegates representing management agencies, travel businesses , the press, investors and large domestic and foreign tourism development corporations.

The event aims to promote local products and strategic destinations, while expanding opportunities to call for investment in infrastructure and tourism services in Ha Nam.

Delegation surveyed Sun Mega City and Sun World Ha Nam ecological urban areas.

On May 29, the delegation surveyed new and high-end destinations in Ha Nam, including: Sun Mega City Eco-Urban Area - a project developed by Sun Group in Lam Ha Ward, Phu Ly City. The project stands out with its modern planning, living space integrated with 5 large parks - potential for developing green tourism products and resort urban areas.

The delegation visited Legend Valley Country golf course and the 5-star Legend Valley Hotel complex.

Next, the delegates visited the Legend Valley Country golf course, designed by Nicklaus Design, and the 5-star Legend Valley Hotel complex. This is a high-end sports and resort tourism model that is attracting many investors in the golf and tourism real estate sectors .

Also on May 29, delegates experienced the electric car service, visited the pagoda, soaked their feet in herbal salt, and took a sunset cruise on Luc Nhac Lake...

An important highlight is the discussion "Tam Chuc - Tourism products in the saturated era", taking place at Tam Chuc Tourist Area.

Informing that the Famtrip and Discussion program are sideline activities of the Ha Nam Tourism Development Investment Promotion Conference 2025, Mr. Nguyen Duc Nguyen, Director of Ha Nam Tourism Promotion Center, emphasized the role of tourism as a spearhead economic sector , with great influence and contribution to socio-economic development.

“In the context of globalization, sustainable tourism development cannot lack the connection between the state, businesses and the media. It is this close coordination that helps form a complete service ecosystem, attract investment and position the destination brand,” Mr. Nguyen commented.

Mr. Nguyen Duc Nguyen, Director of Ha Nam Tourism Promotion Center spoke at the Seminar.

The Director of the Ha Nam Tourism Promotion Center said that the locality possesses great potential in terms of nature and culture, which is favorable for developing eco-spiritual tourism, festival-cultural tourism, resort-medical tourism. In particular, its location adjacent to Hanoi and on the North-South connecting axis helps the province access domestic and international tourist markets well. The weekend tourist market from Hanoi and neighboring areas is an opportunity for Ha Nam to develop short-term products, health tourism and experiences.

The province is actively implementing policies to attract investment in tourism, promote inter-regional cooperation and improve competitiveness. Promotion work is also focused on, creating a strong spread from events and typical products.

In particular, according to Mr. Nguyen, Tam Chuc tourist area - a prominent spiritual and ecological destination of Ha Nam has been planned to become a national tourist area. With a rich ecosystem, unique landscape and cultural and spiritual depth, Tam Chuc is a symbol of Ha Nam tourism, contributing to making the province an attractive destination on the Vietnam tourism map.

Amidst the massive development of tourist destinations, Tam Chuc National Tourist Area still maintains its special position - a land of spiritual convergence, ecological beauty and now a breakthrough in services. Just over 60 km from Hanoi, Tam Chuc Tourist Area is constantly changing to adapt to the increasingly high tastes of tourists, with a series of new products and experiences launched in 2025.

Creating breakthroughs from travel alliances and methodical investment strategies

Mr. Nguyen Tuan Anh, Vice President of Hanoi Unesco Travel Club (HUTC), said that Hanoi Unesco Travel Club is implementing a plan to establish a travel alliance to develop strategic tourism products, starting with the program "Ha Nam two days", expected to launch on weekends from now until the end of September. This model aims to build quality products, reasonable prices, and exploit domestic and international tourists more effectively.

Mr. Nguyen Tuan Anh, Vice President of the Hanoi Unesco Travel Club, said that the club is implementing a plan to establish a travel alliance to develop strategic tourism products, starting with the "Ha Nam two-day" tour.

The alliance will be limited to about 20 core businesses, with many benefits from destinations such as Tam Chuc and partners in Ha Nam. All product information, schedules, and benefits will be sent to the general group after completion. He emphasized that this is an opportunity for real cooperation between businesses, not just stopping at surveys, but moving towards actual operations.

“The Unesco Hanoi Club is ready to act as a bridge between travel businesses and destinations to turn ideas into specific customer streams, contributing to the development of systematic, sustainable tourism products that bring long-term value,” Mr. Tuan Anh affirmed.

Regarding the information on the administrative merger of the three provinces of Ha Nam, Ninh Binh and Nam Dinh, from the perspective of a travel business, Mr. Nguyen Van Tai, CEO of VietSense Travel, commented that this is a reasonable step, helping to expand the development space, fully exploiting the potential of resources, especially tourism resources.

“If in the past each locality only had a few separate types of tourism, now when merged, this new land owns sea, forest, mountain, massive cultural heritage system - belief, creating conditions to form a diverse tourism ecosystem, from resorts, conferences, entertainment to spirituality, nature exploration”, Mr. Tai analyzed.

Mr. Nguyen Van Tai, CEO of VietSense Travel, spoke.

However, to promote that strength, the CEO of VietSense Travel believes that it is necessary to have a systematic product planning, avoid overlap, invest in synchronous infrastructure and build a new destination brand in a scientific and harmonious way, without bias, but still create its own identity. Areas with strengths in heritage and scenic spots such as Trang An - Cuc Phuong - Phat Diem need to be preserved and promoted, while areas with modern land funds and infrastructure such as Ha Nam can develop large-scale entertainment complexes and tourist cities.

“More importantly, the tourism apparatus after the merger must be restructured with a team of highly specialized professionals, capable of implementing modern promotion and communication, from branding to digital marketing, taking advantage of social networks, local groups, platforms such as TikTok, YouTube, and websites to position the brand “New Ninh Binh”, Mr. Tai said.

The CEO of VietSense Travel also noted that the new province needs a clear financial mechanism : “Tourism revenue must be reinvested in promotion, conservation and operation, instead of just being used to offset the general budget. Only then can the unified tourism region develop sustainably and have clear competitiveness with other destinations across the country.”

The seminar “Tam Chuc - Tourism products in the saturated era” took place on the afternoon of May 29 at Tam Chuc Tourist Area.

Ha Nam is considered a locality with a favorable geographical location, quickly connecting with the capital Hanoi and the northern coastal provinces. In recent years, the province has continuously promoted the improvement of the investment environment, prioritizing the development of transport infrastructure, large-scale tourist areas and high-class services.

Through this event, Ha Nam aims to not only introduce its potentials, but also attract strategic investment capital to form regional-scale tourism and resort complexes. At the same time, the province aims to develop sustainable, in-depth tourism, associated with heritage, nature and health care trends.

On May 30, the Ha Nam Province Tourism Development Investment Promotion Conference 2025 will take place at the Vesak International Convention Center (Tam Chuc Tourist Area). The conference is an important forum for the Ha Nam Provincial Government to present its planning, preferential policies and tourism development potential to strategic investors.

Source: baodautu.vn

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